The story behind Itemss by Iness
Founder
The story behind Itemss by Iness is especially valuable and meaningful. It all began on February 11, 2018, when a young woman found herself on an emotional rollercoaster. Iness Aznou’s life was turned completely upside down when her beloved father suddenly passed away. It was an unexpected event that made her realize how short life truly is. Her last conversation with her father inspired her to follow her dreams and become an entrepreneur. “Do something unique that humanity would need,” was his advice. After his passing, she decided to take his words to heart and began her search for the right clothing for Muslim women.
We believe that everyone should have the opportunity to dress in a way that makes them feel confident and comfortable. That’s why we offer a variety of khimaars and abayas that are both modest and fashionable.Our goal is to inspire women everywhere to express themselves through their clothing choices. Whether you’re new to modest fashion or you’ve been dressing modestly for years, we have options that will work for you. Shop our collection today and find your new favorite look!